Merkur’s Eyes Set on Paraguay

August 6 & 7 at Hotel Casino Acaray in Ciudad del Este

As part of a new edition of SAGSE Paraguay, we spoke with Merkur Gaming, one of the leading companies in the development of land-based casino solutions, about their strategic vision for the Paraguayan market. In this interview, the company shares its perspective on the impact of the new regulatory framework, the innovations being introduced in the region, and the key role that slot machines will play in an increasingly omnichannel ecosystem. A deep dive into how Merkur continues to position itself as a leader in technology, user experience, and adaptation to the Latin American audience.

How important is the Paraguayan market to your regional strategy, especially with the new regulatory framework requiring real-time connectivity and traceability?

The Paraguayan casino market is essential to our regional strategy, as it represents a key piece in expanding our presence and seizing growth opportunities across the region. With the new regulatory framework requiring real-time connectivity and traceability, we are focused on implementing technologies that ensure compliance, transparency, and operational efficiency. This framework not only strengthens trust in our business but also positions us as leaders in innovation and adaptability, allowing us to remain competitive in the regional market.

What kind of innovation are you presenting this year in terms of player experience, unit performance, and adaptability to Latin American player behavior?

This year, we are focused on developments that significantly enhance the player experience, optimize unit performance, and enable us to better adapt to the behavior of the Latin American audience. Our new modular cabinets, MODEX, available in various versions with modular hardware, ensure an optimal player experience. Together with our well-received family of progressive jackpots, we offer a high-performance entertainment proposal.

How do you see the future of land-based operations in the region given the growth of online gaming, and what role should slot machines play in an omnichannel model?

We believe the future of land-based casino operations in the region will be complementary to the growth of online gaming, as both modalities offer distinct experiences that can coexist and enhance one another. Physical presence remains fundamental in providing a social and emotionally engaging entertainment experience, while online gaming allows for greater accessibility and user convenience.
In this context, slot machines will play a key role in an omnichannel model. Through digital and physical integration, they can offer personalized experiences, cross-promotions, and stronger player loyalty. Innovation in slot machines—with real-time connectivity and traceability—will be essential to providing a flexible, secure offering tailored to the preferences of Latin American players. This will strengthen the integration strategy across channels and generate value in both environments.

Merkur Gaming will be one of the featured participants at SAGSE Paraguay, the event that will bring together the main players of the gaming industry on August 6 and 7 at the Hotel Casino Acaray in Ciudad del Este. A unique opportunity to discover their latest innovations, build commercial relationships, and continue driving the development of the sector in the region.