SAGSE X will take place in SAGSE LATAM 2025


Hilton Buenos Aires Hotel 

March 19

  • From 10 am to 3 pm: Conferences, Workshops, round tables
  • From 3 pm to 8 pm: Expo

March 20

  • From 3 pm to 7 pm: Expo & Acquisition


Day 1 
Wednesday, March 20th,2024. Salón Atlántico - B and C, Hilton Hotel

Event closed by invitation and reconfirmation

9:30 am: Welcome breakfast and registration.

10:00 am: Opening remarks by the authorities.

Traffic acquisition strategies for the online gaming industry in Latin America: The online gaming and betting industry has undergone a great transformation in recent years, going from a high participation of physical gaming to digital gaming.

Therefore, during the presentation, the trends of said industry in Latin America will be shown through data from Similarweb, which will show:

1.General overview of the sector.

2. Websites with the highest traffic share.

3. More effective paid search and display campaigns.

4. Keywords that bring a greater volume of audience to the domains.

5. Acquisition channels that generate a greater volume of users for the sector pages.

Among other aspects, it will facilitate the visualization of the digital marketing strategies that leading brands are carrying out to increase traffic to their websites.

Speaker: Sofia Muñoz, Senior Sales Manager SpLatam - Similarweb

Updated regulatory and market overview

10:20 am - 10:40 am:  Argentina: Ida López, Presidente, Instituto Provincial de Juegos y Casinos Mendoza

10:40 am - 11:00 am: Chile:  Rodrigo Romo Labisch, Supeintendencia de Chile y Cecilia Valdes ACCJ - Asociación Chilena de Casinos de Juego.

11:00 am - 11:10 am: Colombia: Evert Montero Cardenas, FECOLJUEGOS - Federación Colombiana de Empresarios de Juegos de Suerte y Azar

11:10 am - 11:20 am: Peru: what is the current situation, requirements and what are the expectations?
Speakers: Gonzalo Perez - Apuesta Total and Tomas E.Garcia Botta - MF Estudio - Abogados

11:20 am - 11:30 am: Paraguay: Liseras Osorio Carlos Augusto, CONAJZAR Comisión Nacional de Juegos de Azar

11:30 am to 11:45 am: Puro Performance: "Optimize your Investment and Reduce your CPA in real time with MÍA: The Power of AI in action", By Diego Federico Fernandez, Ad Tech Director Pipol Hub

11:45 am - 12:00 pm: Uruguay: Gustavo Anselmi, Dirección General de Casinos; Carlos Amorin, Dirección General de Casinos y Martín Cardone, Dirección General de Casinos

12:00 pm - 12:30 pm: Brasil: Valter Delfraro, Junior GLI Latin America & Caribbean;  Caroline Torres, Commercial Analyst, Pay4Fun; y André Vinicius Alencar Alves, Control F5

12:30 pm - 12:40 pm: NEW COMPULSORY COMPLIANCE REGULATIONS in Argentina: What changes in PLAFT regulations and how to prepare for the upcoming deadlines?
Speakers: Agus Diaz Funes and Tomàs E. García Botta - MF Estudio - Abogados

12:40 pm - 1:00 pm: Tackling illegal gambling: interaction between regulator, justice and operators.

Module 1. ALEA, the mission of the Association and the actions developed in the prevention of illegal online gambling.

Speakers: Dr. Agustín Li Gambi, President of the Legal Affairs Commission of the Asociación de Loterías Estatales de Argentina (ALEA) and legal representative of the  Provincial de Juegos de Azar del Neuquén. .

Module 2.

Speakers:  Jesus Acevedo, Presidente LOTBA; Ezequiel Domínguez, lawyer of LOTBA and member of the Unidad Coordinadora de Trabajo contra el Juego Ilegal y Clandestino of ALEA; staff of the Ministerio Público Fiscal / Centro de Inteligencia Judicial. Moderator: Héctor D'Amico, LOTBA auditor.

1:00 pm - 1:20 pm: River Plate: How the Club's Digital Strategy Generated Commercial Success

Speaker: Fransico Lorenzo, Brand Manager Club Atlético River Plate

Moderator: Patricio Baigorrotegui, Director & Co-Founder Good Morning Sports / SPORTBIZ EUROPE / LATAM

Discover how the digital strategy of the internationally recognized Club Atlético River Plate has generated commercial success, success stories, tactics and fan engagement for one of the most important clubs in the history of soccer.

soccer history.

1:20 pm: Closing talk and conclusions

Lunch Cocktail Lunch with Speakers and VIP guests

3 pm: Ribbon Cutting in the main hall and opening of the expo


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