SAGSE South America 2026

At SAGSE South America 2026, Jumio Positions Identity as the New Competitive Advantage in Online Gaming

March 18 & 19, 2026 at the Hilton Buenos Aires Hotel & Convention Center

As part of SAGSE South America 2026, taking place on March 18–19 at the Hilton Buenos Aires Hotel & Convention Center, we spoke with Samer Atassi about one of the key challenges facing the online gaming industry in Latin America: how to balance user experience, trust, and security without impacting conversion.

In a region where regulation continues to evolve, fraud is becoming increasingly sophisticated, and pressure to protect players is intensifying, Jumio proposes a shift in mindset: moving from verification as a single checkpoint to a strategy of continuous identity intelligence throughout the entire user journey. Biometrics, risk signals, behavioral data, and reusable identity come together to reduce friction for legitimate players while strengthening fraud detection and ecosystem protection.

You talk about combining user experience with trust and security: how can that balance be achieved in LATAM without hurting conversion?

In LATAM, achieving the right balance starts by stopping the view of verification as a single checkpoint and instead treating it as an intelligent part of the player journey.

At Jumio, we speak about identity intelligence — combining biometrics, risk signals, behavioral insights, and historical data to make more precise and smarter decisions. Players want to play, and not everyone should go through the same level of friction.

In online gaming and betting, this is critical:

  • For low-risk players: fast, almost invisible verification.

  • For players showing suspicious signals: deeper, more dynamic controls.

In addition, the concept of reusable identity makes it possible to recognize previously verified users. Jumio enables this through its Identity Graph, reducing friction in future logins without sacrificing compliance.

The result: higher conversion rates, lower abandonment, and stronger protection against fraud and identity spoofing.

With the evolution of risk signals, what is the strongest change coming?

What we are seeing most strongly is sophisticated AI-driven fraud, especially through deepfakes, biometric manipulation, and the emergence of fraud carried out by AI agents.

The technology used to falsify identities is advancing faster than regulation.

At the same time, we are also seeing:

  • Increased regulatory pressure, as certain Latin American markets continue to mature.

  • Greater focus on minor protection and responsible gaming.

  • More robust onboarding processes in countries that are formalizing the sector.

However, the real challenge is distinguishing a legitimate player from a synthetic identity in real time. As mentioned earlier, a one-time verification is no longer enough; signals must be interconnected throughout the entire player lifecycle.

Pre-SAGSE: What recommendations would you give to LATAM operators?

Three clear recommendations:

1. Move from isolated verification to a continuous identity strategy — identity intelligence.
It’s not just about validating players at registration, but monitoring signals throughout their entire lifecycle.

2. Adopt a risk-based approach.
Not all players require the same level of friction. Intelligent segmentation protects conversion without weakening security.

3. Think of identity as a competitive advantage.
In regulated markets, those who best manage trust and compliance will achieve stronger partnerships, higher profitability, and greater retention.

Raising the standard does not mean adding more steps — it means making them smarter.

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