SAGSE South America 2026

Creator Cono Sur: end-to-end quality, local support and flexibility to scale in LATAM

March 18 & 19, 2026 at the Hilton Buenos Aires Hotel & Convention Center

In a Latin American market that demands speed, reliability, and real support, Creator Cono Sur aims to position itself with a value proposition built on competitive quality, close customer support, and tailor-made developments. Backed by Creator —a company founded in 2001 and specialized in intelligent self-service kiosks— the firm is strengthening its regional footprint by combining manufacturing capacity, technological integration, and local service. Ahead of its participation in SAGSE South America, taking place on March 18–19 at the Hilton Buenos Aires Hotel & Convention Center, the company outlines how it defines today’s “quality” standard in LATAM and the strategies it is deploying to build long-term relationships across the region.

When you talk about “quality” for LATAM, what does it mean in concrete terms: hardware/software reliability, durability, spare parts availability, delivery times, or operational performance? What standards do you set for yourselves to compete in the region?

It means we are in a position to guarantee excellent quality at highly competitive prices, along with continuous after-sales support to ensure our clients have uninterrupted access to everything required for their service or business operations. Additionally, thanks to our broad flexibility in customized hardware design and development for each case, we are able to meet all the requirements and standards our clients may need, such as GLI-19, GLI-23, and others.

Founded in 2001, CREATOR designs and manufactures intelligent self-service kiosks for global markets. We leverage a wide range of industry modules and our high-integration advantages to deliver customized solutions that ensure seamless integration, scalability, and future-ready adaptability. Our experienced hardware engineering teams, agile project management, and customer-centric service provide comprehensive support, enabling companies to transform innovative concepts into operational realities. For decades, CREATOR has been a trusted partner for flexible self-service solutions.

LATAM rewards speed and real support. How do you guarantee fast solutions and effective customer service?

Thanks to Creator’s presence in the country, we can provide personalized and direct support, meeting the SLA requirements of each business while offering assistance in Spanish and Portuguese. At the same time, we deliver ongoing training, maintenance, and integration of all types of gaming software applications.

What changes when the client is in Latin America versus other markets? The emerging Latin American market requires the overall flexibility we provide in terms of design development, on-time delivery, adaptation to each country’s commercial requirements, and permanent contact with agile responses to our clients.

In the LATAM–Asia alliance, what unique value does China Creator bring: competitive pricing, innovation, production capacity, or technological integration?

Each of the values and attributes mentioned is not unique on its own; rather, together they are a constant for Creator, with the goal of satisfying customers and firmly positioning ourselves in the Latin American market. Through Creator Cono Sur, we will contribute our extensive experience to integrate the wide variety of available software applications with the hardware developments created by Creator.

How do you plan to build long-term relationships in the region, and what role does SAGSE play in accelerating that trust?

Although Creator has had a presence in the region for several years, starting in 2026—with the launch of Creator Cono Sur and our participation with a stand at the 34th edition of SAGSE South America in Buenos Aires—we are targeting further growth and positioning of our products in the region, contributing quality, support, and experience to the development of the entire Latin American gaming market and self-service kiosk applications.

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