G2E strengthens its commitment to Latin America and appoints Alan Burak to drive new business in the region

September 28 – October 1, 2026

In a context of strong growth in the gaming sector across Latin America, the Global Gaming Expo (G2E) 2026 announced the strengthening of its regional strategy with the goal of boosting the participation of new Latin American companies at the event.

As part of this initiative, it was confirmed that Alan Burak, one of the most recognized figures in the industry in the region, will take on a key role in business development for Latin America, acting as a point of contact for companies interested in expanding their global presence.

From the organization, it was highlighted that Burak will support companies throughout the entire commercial process, providing strategic guidance to facilitate their participation, maximize results, and generate connections with key industry leaders.

“The growth of gaming in Latin America is evident, and its impact is increasingly visible on the G2E show floor,” said Korbi Carrison, Vice President of the event at RX. “By providing personalized support to our exhibitors from the region, we ensure they have the necessary resources to make the most of every opportunity,” she added.

For his part, Burak emphasized the region’s potential on the global stage:

“My goal is to ensure that Latin American companies have direct access to the international gaming community and the tools needed to grow. By working closely with new exhibitors, we aim to help them build strategic partnerships and fully capitalize on their G2E experience.”

A gateway to the global market

The Global Gaming Expo 2026, organized by the American Gaming Association and RX, remains the leading global meeting point for the gaming industry, bringing together more than 25,000 professionals from over 120 countries and more than 400 exhibiting companies each year.

In this context, the new strategy aims to reduce entry barriers and support Latin American companies—especially operators, technology providers, fintechs, and digital platforms—in their international expansion process.

Opportunity for operators and new players

The initiative gains particular relevance at a time when Latin America is advancing in regulation, technological adoption, and market expansion, creating favorable conditions for new companies to step onto the global stage.

From G2E, it was highlighted that personalized support will allow companies to:

• optimize their commercial presence
• accelerate access to international markets
• build strategic partnerships
• position themselves in front of global investors and operators

With this move, G2E reaffirms its commitment to the development of the industry in Latin America and aims to consolidate the region as one of the key growth drivers of global gaming.

📍 Global Gaming Expo (G2E) 2026
The Venetian Expo – Las Vegas
📅 September 28 – October 1, 2026

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