MARCH 20 & 21, 2024

Gabriela Novello, Head of Business Development, Latam, Aviatrix spoke in an exclusive interview with SAGSE.

For those who don’t know, tell us about the core Aviatrix product.

Aviatrix is a next-generation online casino engagement product that has already won numerous awards and is among the fastest-growing titles in the world. Based on the popular crash game, we’ve added innovative NFT-based mechanics that are designed to boost player loyalty and retention. The game has become something of a global sensation, despite only launching around a year ago, and we have huge plans to push it forward in 2024.

What differentiates Aviatrix from competing companies?

Where to start!? Firstly, Aviatrix looks unlike any other crash game. We’ve really focused on high quality design, so it looks and sounds absolutely stunning.

But beyond the surface, we’re absolutely focused on continuing to innovate and grow the game. As mentioned, the NFT-based mechanics are completely unique. Players can customize and own an NFT of the plane they fly in the game, although if the player prefers, they can simply enjoy the base game. Later this year, we’ll also be adding skins to further personalize the experience. It really adds a level of depth that other crash games simply cannot compete with.

What does Aviatrix have planned for 2024?

Despite only launching a year ago, our growth has been so rapid that we are already entering regulated markets. Aviatrix now has a licence or certification in Georgia, the UK, Romania, and Greece, and we expect to add several more markets throughout 2024.

In terms of the product, we’ll be adding a bunch of new features and functionality in 2024, including new ways in which affiliates and influencers can promote the game.

What plans does Aviatrix have for Latam?

Latin America has already emerged as a really important region for Aviatrix. We’re seeing players from across the continent embrace the game. I joined the company last year to lead our efforts in these markets, and it is another priority for us in 2024.

We’ll continue to take a localized approach so we can meet our partners’ needs. Crash games are really popular in Latam, and we’ve built Aviatrix in a way that means operators can brand and customize it, so it perfectly appeals to their customers.

Over the coming months, we’ll be using free bets with promo codes to support not only our operator partners, but also affiliates, who have an opportunity to increase their FTDs significantly, particularly in Latam.

And finally, we’re looking forward to a busy year on the conference circuit, where the team will be visiting old friends (and hopefully making some new ones!) across Latin America at several key trade shows.

How do you see the outlook for Latin America’s online casino sector in 2024 and beyond? How is Aviatrix preparing for regulation in Brazil?

We're really excited about the emerging opportunities in the region. Aviatrix is already proving a huge hit in Latam, where its intuitive gameplay is helping operators reach new audiences. In 2024, we’re focused on expanding into new markets. The progress in many jurisdictions, particularly Brazil, is encouraging and we’re absolutely prepared for the introduction of regulation. Entering more regulated markets is now a strategic priority for us, and we’re ready to meet the requirements in Latin American jurisdictions.

Are you interested in the Spanish market?

Absolutely. We are planning entry into the Spanish market during the first quarter of this year, when we expect to receive a licence. Spain fits perfectly into our strategy of expanding our regulated footprint in Europe. We see it as a market where our game can help operators acquire and retain players at a time when competition is particularly intense.