From Barcelona to Las Vegas: SAGSE Strengthens the Global Bridge to Latin American Gaming
The regional platform renews its agreements with ICE, iGB Affiliate and iGB L!VE while deepening its longstanding relationship with G2E Las Vegas
SAGSE Latam continues to strengthen its international positioning through strategic partnerships and relationships with the gaming industry’s leading global events.
Looking ahead to 2027, SAGSE has renewed its annual Media Partnerships with ICE, iGB Affiliate and iGB L!VE, consolidating a cooperation platform designed to increase Latin America’s visibility, promote its regulated markets and connect key industry stakeholders with the international gaming community.
ICE Barcelona will take place from January 18–20, 2027, at Fira Barcelona Gran Via, as part of World Gaming Week, which will bring together operators, regulators, lotteries, associations, investors and suppliers from around the world for a week of industry activities.
The partnership also includes iGB Affiliate and iGB L!VE, which will take place on July 7–8, 2027, in London, extending the scope of cooperation to the online gaming, affiliate, technology, marketing and acquisition sectors.
At the same time, SAGSE maintains a longstanding collaborative relationship with G2E Las Vegas, one of the leading events in the global regulated gaming industry.
The next edition of G2E will take place from September 27–30, 2027, at The Venetian Expo in Las Vegas.
A Two-Way Bridge
SAGSE’s international strategy goes beyond simply representing global events in Latin America.
The goal is to build a two-way bridge: bringing international technology, expertise and investment to Latin American markets while providing companies, operators, regulators and lotteries across the region with a platform to expand their global reach.
Through these partnerships, SAGSE aims to:
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Promote Latin American delegations at events in Barcelona, London and Las Vegas.
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Showcase investment opportunities in the region’s regulated markets.
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Facilitate the entry of new international companies into Latin America.
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Foster meetings between operators, regulators and suppliers.
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Expand the exchange of content, communications and industry knowledge.
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Integrate international event calendars with the SAGSE Tour 2027.
“Latin America needs its own representation on the world’s leading international stages. Our mission is to open doors in both directions: bringing the world closer to the region and connecting our operators, regulators and companies with the leading global decision-making hubs,” said Alan Burak.
From World Gaming Week to Latin America’s Gaming Weeks
The relationship with ICE Barcelona also reinforces the new concept SAGSE will develop throughout 2027:
Wherever SAGSE Goes, Gaming Week Begins.
Buenos Aires, Ciudad del Este and Panama City will not simply serve as exhibition venues. Each city will become a meeting point for institutional gatherings, conferences, private activities, networking, presentations and social experiences throughout the week.
In this way, SAGSE will connect Latin America’s leading Gaming Weeks with Barcelona, London and Las Vegas, creating a continuous international agenda for the regulated gaming industry.
From the world to Latin America. From Latin America to the world.
SAGSE: Your Bridge to Latam.
ES