Zent Agency drives the “operational upgrade” with local AI to turn support into revenue

March 18 & 19, 2026 at the Hilton Buenos Aires Hotel & Convention Center

Within the framework of SAGSE South America 2026, taking place on March 18–19 at the Hilton Buenos Aires Hotel & Convention Center, Zent Agency shares its perspective on how artificial intelligence is redefining competitiveness across Latin America. The company emphasizes the convergence between commercial efficiency and operational optimization, highlighting the potential of local language models to reduce costs, standardize processes, and—most importantly—transform customer support into a true revenue engine. In this interview, they outline the most disruptive opportunities for the region and the strategic conversations they aim to spark at SAGSE to accelerate ecosystem growth.

With the AI tools available today, over the coming months, where do you see the biggest opportunity in LATAM: multi-country expansion, operational upgrades, commercial efficiency, operational cost reduction, or process standardization?

The most disruptive opportunity does not lie in a single area, but in the convergence between commercial efficiency and operational optimization. While multi-country expansion is ambitious, the real competitive edge today is operational upgrade: transforming customer support from a cost center into a revenue engine through mass personalization.

By implementing a local SLM (Small Language Model), companies achieve a level of standardization that eliminates human error amid volatile regulatory environments. This dramatically reduces operational costs and frees up capital for more competitive odds. The winner in LATAM will be the one who uses AI to identify player behavior in real time and offer the exact trending bet at the moment of highest propensity to engage—all within a framework of absolute privacy and data sovereignty.

What learnings can you bring from other industries into gambling?

Our key differentiator is turning passive support into a high-speed revenue engine. Inspired by high-frequency trading and real-time e-commerce, we address the biggest leakage point in a casino: waiting time. In an industry where emotion lasts seconds, an unresolved question is a lost sale.

Our local AI solution guarantees near-zero latency, keeping users within the gameplay flow and eliminating drop-off. While a human takes minutes, our AI injects trending betting opportunities instantly. This not only reduces fixed costs but also increases customer LTV (Lifetime Value) through a 24/7 “white-glove” experience, giving casinos full control over player data to scale with flawless standardization.

At SAGSE, what conversation do you want to open to accelerate growth: partnerships, new markets, or positioning?

At SAGSE South America 2026, we want to demonstrate how the AI + Local Data combination is the definitive catalyst for positioning and efficiency in the region. We are not just here to resolve tickets—we aim to enhance player value by eliminating any friction at the moment of the bet. We seek to connect with Customer Support and Marketing leaders who need to scale personalization without increasing costs or compromising privacy.

At the same time, we are opening the conversation toward game creation. We aim to integrate AI into engagement logic, using real-time trend processing to power game mechanics that resonate with the local bettor. We are looking for partners who share this vision of an intelligent casino, where local technology guarantees safe, sovereign, and accelerated expansion into new markets.