IGT Strengthens Its Commitment to Latin America and Highlights the Potential of the Paraguayan Market

August 6 & 7 at Hotel Casino Acaray in Ciudad del Este

As part of a new edition of SAGSE Paraguay, taking place on August 6 and 7 at the Hotel Casino Acaray in Ciudad del Este, we spoke with Florencia Bobbio, IGT Director of Sales for Latin America, about Paraguay’s strategic role within the company’s regional outlook, the evolution of player behavior, and the synergy between land-based and digital channels. With a strong global presence and a clear vision for navigating regulatory challenges, IGT is positioning itself as a key player in the transformation of the gaming industry across Latin America.

How important is the Paraguayan market in your regional strategy, especially considering the new regulatory framework that requires real-time connectivity and traceability?

Paraguay has long been an important market for IGT, and we are dedicated to establishing a strong strategic presence in the region by providing market-attuned games and hardware that advance the player experience. When it comes to the regulatory framework, IGT operates in more than 100 countries, and is uniquely experienced at navigating complex situations and dynamic requirements. 

What kind of innovations are you showcasing in your portfolio this year in terms of player experience and adaptability to Latin American player behavior?

IGT has strengthened its footprint in Latin America by delivering high-performing MLP games that integrate proven mechanics, like the popular collection pot feature, lock and respin bonus, free games, and various jackpot opportunities. Recent highlights include Magic Treasures and Triple Fortune Link on the PeakCurve49 portrait screen cabinet, and Magic Treasures Lock & Respin and Split ‘N’ Win Link on the PeakSlant32 dual screen cabinet. To ensure that our MLP content aligns with the play styles of the fast-growing Latin American gaming market, IGT invests in extensive player research and relies on feedback from our local commercial teams and customers to gain valuable insights.

How do you see the future of land-based operations in the region in light of online growth, and what role should slot machines play in an omnichannel model?

Land-based and online gaming have proven to be complementary channels in markets around the world. With the ongoing expansion of online gaming in Latin America, IGT PlayDigital is proactive in creating content roadmaps that meet regional player preferences and maximize the benefits of well-known games from IGT’s land-based portfolio. For example, IGT’s Cleopatra, Cats, Wolf Run, and others are incredibly popular on both land and online platforms. The omnichannel model also provides players with more choice and convenience in terms of when and where they play their favorite slot games. The hybrid ecosystem has proven successful for IGT and our customers in multiple regions, particularly in jurisdictions where we can offer connected, omnichannel jackpots with themes such as Wheel of Fortune Triple Gold Gold Spin in the U.S. and the popular Powerbucks brand in Canada.

With a portfolio that blends cutting-edge technology, localized content, and a well-defined omnichannel strategy, IGT is poised to continue leading the evolution of entertainment in the region’s most dynamic markets. The company’s presence at SAGSE Paraguay 2025 reaffirms its commitment to a market that—driven by new regulations and an increasingly digital ecosystem—is emerging as a critical growth hub for the industry in the coming years.